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CatalogBlog / NewsSurveyWhich option best describes the reason for your interest in green superfoods?
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SAFE - Promoting a Healthier Lifestyle "The more I looked into it, the more I saw that the food that we're getting and that we think is healthy, is actually grown with artificial fertilisers and chemicals and can actually be damaging to the body," Les says. He believes people should eat more natural foods, with about 70 to 80 per cent of their diet organically grown. He walked away from his legal career to promote the products he believed helped restore his health and vitality, eventually establishing SAFE in 1992. SAFE produces dietary supplements providing nutrients lacking in non-organic foods, as well as an organic fertiliser, Alroc. Les says Alroc replaces many of the minerals lost from the soil through farming. Because it is one of the few organic fertilisers produced commercially it gives farmers a viable way of moving towards more sustainable agriculture and possibly even a more sustainable future for society.
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